Publishing commentator

Dreaming of having your book published? There are some things you need to be aware of…

Writers Talk: Public Lending Write Pamphlet Anyone who believes being an author is a pathway to riches is in for a rude awakening. Though the image of the starving writer scribbling away in their garret is dated, the average writer has seen their income drop from a measly £7,000 a
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How not to be a one hit wonder

The Deal: The Official Magazine of the London Book Fair When it comes to publishing, Dominic Proctor is scathing. ‘Branding is almost non-existent in publishing,’ he states point blank. An industry that brought to public attention Steven King, John Grisham and the mother of all brands J K Rowling might
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Is celebrity really losing its appeal?

Media Week 28-Aug-07 Despite disappointing magazine circulation figures, the love affair with celebrities may not be over, says Danuta Kean. Magazine publishers insist that rumours of the death of the celebrity market are greatly exaggerated – despite circulation figures implying the bloom has gone out of the market. Only Hello!
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Posthumous publishers who refuse to live and let die

Financial Times: August 16 2007 Ian Fleming Publications’ decision to reanimate the late author’s most famous creation, James Bond, in a novel by Sebastian Faulks to mark Fleming’s centenary next year is the latest in a resurrection trade that has made literary estates some of the most powerful in the
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Deep inside the mind of blokes

Where Fopp differs from these larger chains, however, is its focus on one man: Fifty Quid Bloke. This refers to AB1 males, aged between 25 and 45 with money to burn. Traditional retail philosophy has it that this is a hard group to reach, but Fopp manages to persuade Fifty Quid Bloke to part with £38 ($75) on an average visit when average expenditure in rival retailers is lower.

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