Media Week 04-Dec-07 Children’s magazines are proving resilient to increased competition from other media and are using the internet to build their brands, says Danuta Kean. James Willmott is evangelical. The advertising manager of Titan Magazines, which publishes some of the best-selling TV tie-ins for children, including the Simpsons titles
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Now we all know who I hate (James Blunt anyone?), but in the spirit of Christmas I thought I would write down a few of my heroes of the year. So here they are: 1. Librarians: for so many reasons. They battle stereotypes and slander, budget cuts and declining book
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when Nike promotes itself, it adds to its brand’s value, thus to the company own’s value. Whereas when Random House promote an author as a brand, it adds to the author’s brand, which benefits Random House on the short term. But benefits the author and its agent on the long term. And nobody can say for sure that this author won’t leave Random for another publisher, thus making this publisher richer, thanks to Random’s marketing money.
Well, it made me laugh anyway (beware there are a couple of rude words): The Death Star Cafeteria
Couldn’t resist adding this press release about this Christmas single with a difference. Could it be the first facebook number one? Not sure I think so, especially with the final chorus, which, er, stinks, but I have to agree about the X Factor ad and applaud them for using social
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Every novelist has a secret Booker fantasy. And every author hopes to win prizes for their work, not least because the money comes in handy when advances for literary works are generally so low. But does winning really make a difference? Or is it just nice going to the party and hearing that a few people liked your work – bless ‘em? The John Llewellyn Rhys Prize for the best work of literature (fiction, non-fiction, poetry, drama) by a UK or Commonwealth writer aged 35 or under has just been awarded to Sarah Hall for her novel The Carhullan Army.
The Author Winter 2007 If you want a lasting career as an author you need to become a brand. It’s a message on which book trade and advertising professionals are united. But there is deep division between the two professions about whether publishing can deliver what it takes to create
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