All hail the small press revolution
Rescuing talent otherwise lost to literature is a PR coup for small houses, as is their snatching the lucrative Christmas number one slot from under the noses of the high spending conglomerates. It has helped hype them as the saviours of 21st Century publishing: small, human, creative and above all untainted by the demands of bean counters they publish books that would not see the light of day otherwise. But scratch at the mythology and claims that small presses are storming the gates of HarperCollins et al look more like hype than reality.