Danuta Kean

Publishing Analyst and Cultural Commentator

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How to write a bestseller

Why do badly written books become bestsellers? It’s a question that banged against my consciousness as I tried to read 50 Shades of Grey, E L James’s unintentionally hilarious erotic fanfic tribute to Twilight. An ebook, it has become a self-publishing phenomenon, earning the British author an eye-watering advance from
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Ebooks: the unlikely saviour of the hardback

Cue Entertainment Magazine Faced with flatlining sales, the end of the money-spinning Twilight and Harry Potter series and severe competition from rival media, it has been hard for book publishers to feel optimistic recently. But 2012 began with a glimpse of sunlight through the clouds. Hardback books have been thrown
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